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Using a Website Pop-Up to Collect Email Addresses

Francesca
October 31, 2016

By now we know that building your email list should be a top priority for any business. But it can quickly become a time consuming task to think of all the ways out there to do this.

There are a lot of effective ways to build your email list. In the past we’ve focused on using foot traffic in your store to help build your list. This is still a tactic that is proven to work, but we also know that if employees/customers are writing down email addresses there are bound to be a few that you just can’t read. So in addition to using the foot traffic in your store, let’s also put your web traffic to good use! Chances are your website has an email sign up embedded on the site, but that may be being missed by consumers who are visiting your site and may overlook the widget. The best way to make sure you have their attention is through an website¬†pop-up!

Before we continue this conversation, it’s important that you put aside your feelings about pop-ups. Sure, we’ve all found them annoying in the past. But the reason so many businesses continue to use them is because they are effective and they work.

Pop-ups have come a long way since they were first introduced to the market. Now, you can completely style the look of your pop-up. This means you can do a few things:

1. Match the style to your business

2. Explain the benefits of signing up
Exclusive offers, event info, etc.

3. Offer an incentive for signing up
For MailChimp paid accounts, you can set up an autoresponder to create this. Contact your Marketing Specialist for more details!

Email pop-ups create a ton of visibility for your email list that you really can’t replicate anywhere else and they simply can’t be ignored. Pop-ups create a distraction free opportunity to welcome a visitor to your site and encourage them to sign up for your email list by telling them what they would miss out on by not signing up. New technology does help with them from becoming overwhelming though, many times once a user clicks out of the pop-up they won’t see it again for 6-12 months.

Capture more emails today!

If you’re interested in adding a website pop-up to your site contact your Marketing Specialist today!

 

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