Blog

Top 5 Ways to Stay On Top Of Your Online Marketing in 2015

Francesca
January 30, 2015

It seems like we say the same thing every year, but where did 2014 go!? 2015 is officially underway and it’s going to be a great year. This year, more than ever, we need to make it a priority to update your website each month.

It’s easier than ever for consumers to find information online. We’ve seen a huge shift from desktop activity to mobile activity over the year. Consumers are searching not just to find anything, but to find the right thing. Search engines, like Google, have tried to make this as easy for consumers as possible – even going as far as providing extra content that the consumer may have been searching for without even realizing it. You make think having a website isn’t important or you’re too busy to update your site this month, but the truth is if you don’t have a website that search engines care about then it’s pretty much like you’re invisible online. It would be like having boards over your windows with no sign out front as customers drive by – they would just keep driving.

Sure it’s easy to become overwhelmed with all of the tasks that you have going on, but even spending as little as 15-20 minutes per month on your website can go a long way. Adding fresh content is key for two reasons: 1. It helps your website be found more in search engines and 2. Your customers want to see fresh, new content each time they come back.

We’ve certainly talked about Google preferring frequent website updates before, but it’s important enough to cover again. Search engines, like Google, rank websites that are frequently updated higher than those that are not because they consider it to be a fresh source of information for searchers. Here’s a super simple example, if you subscribed to a monthly magazine and each month you received the exact same magazine in the mail with all of the same content you’d probably cancel it pretty quickly. Similarly, if searchers are finding your website with the same content again and again then they will stop going to it. Understanding that, search engines rank websites with fresh content higher to consistently provide new, quality content to its users.

Consumers are smarter than ever, let’s be real, they have small computers in their pockets. They can find anything they want online and with that their expectations have grown. Searchers expect new content each time they visit your site, and by providing them with this you’re actually giving them a reason to return!

Of course we understand how overwhelming this may sound, but you have the help of a Marketing Specialist to guide you through this whole process. Here are 5 ways that you can stay on top of your online marketing this year:

1. Take some time and plan your website updates out for a whole year in advance
This will make it seem much more manageable when new, exciting things are going on to contact your Marketing Specialist! You already have a bulk of the work off your plate.

2. Track your analytics
Spend some time with your Marketing Specialist to see what worked for you last year for each month of updates that you are working on. If you had a lot of activity around “pet dental products” in February or “decking options” in April, they you may want to focus on adding what’s new in your store relating to those topics this year.

3. Schedule it out
Create a time once a month where you and your Marketing Specialist take as much time as you need to work on all of your website updates at once. This can be as easy and walking around your store and reading off SKUs or getting some good ideas for coupons. Having this time set monthly will be an easy way to rely on knowing that your website will be updated each month.

4. Use seasonal purchases as a guide
Create a seasonal chart based around your business and use this as a guide for website updates for years to come! For example, if in the spring your customers are ready to head outdoors to work on DIY projects then build your content around that. Make it as easy for your customers to find you – and rely on you – as possible.

5. Check out your competition
As a business owner, you are probably already checking out what your competition is up to. If something that they are doing sparks your interest, do it bigger and better than they do!

Use Website Analytics as a Tool When Updating Your Site

Francesca
August 27, 2013

In my monthly conversations with dealers I sometimes hear “I know I need to update my site, but I don’t know what to put.” If you have thought this and maybe not said it, it’s okay, you’re not alone. Your analytics may serve as a tool to help you create monthly updates for your website.

Analytics are sent to you on a monthly basis and they are full of great content. Of course there are the highlights, geo-location, pages most viewed, keywords, etc. But you may be missing something if you aren’t using your analytics as a guide to enhance your website. Your monthly analytic report is a snapshot of the activity that took place on your site by consumers. You can track that activity and use it to your advantage. For example, if you are planning ahead, you may be starting to think about what to put on your website for October. Well, if you’ve been in the NMR program for more than a year, you should still have the analytic report from October 2012. If most of the keywords in your analytic report are searches for your business name (don’t worry that’s a good thing) check with your NMR Marketing Specialist on how you can log in to your Google Analytics account and look for more keywords. This can help you build featured products, coupons/specials, blog content, and more through the keywords your customers were searching for to find your website!

The Importance of Regular Website Updates

mhodge
June 28, 2013

This month we are going to dive into a topic that was mentioned as part of the importance of having a website article from last month. As important as having a website is, it is just as important to consistently be updating your website. As technology progresses, we all must adapt to the changes. The “build it and forget it” method of designing a website is ancient relative to internet history. In order to successfully generate leads your website must be as dynamic as the internet is. The way to ensure this is to maintain regular updates and relevant content on your website.

Here are 4 reasons why you should consistently update your website:

Search Engine Ranking:

Search Engines use algorithms which contain several variables that are consistently changing to determine rank amongst searches. One variable that you can “control” is frequency.  Frequency is determined by how often you update your website. The more you update your website the higher you will rank on searches for this variable.

Customer Reach:

When you update your website, you are adding more information to it. This increased content will improve the chances that people will find you when they are looking for information. The more relevant information you can provide on your website, the more people will find it when they are searching.

Customer Retention:

When you are always adding coupons, events or even changing the blogs posted on your site, it gives the customers another reason to come back. If the users are not getting any new information or your catalog isn’t complete, there is a loss of value for the customer which deters them from returning to your site. By always updating the website, it creates value for customers to return to your site.

Traffic Analysis:

One facet of having a website that is often forgotten is analytics. Yes, looking at analytics in a sense of: Are my visitors increasing? or Is the average time on site improving? is a great way to monitor the success of your website but are you maximizing your websites potential? A great way to check your performance is to analyze your traffic, then make changes to the website or add something new. After, you track the affect these changes had on your performance. By continuously doing this you can always be improving the performance of your website. Consistent updates allows the opportunity to accurately monitor your websites traffic as well as make sure it is operating at its peak performance.

 

Having a website is essential in business today, but the driving force behind the success of the site is based on relevant content and regular updates. Nobody wants to visit the same website over and over, so you need to make sure that you are not only providing your customers reasons to come back but also improving the site to be better found in search engine queries.

The Analytic Advantage

mmottice
October 23, 2012

Use your website analytics to your advantage!  Commonly, small business owners make the mistake of just glancing at their stats each month.  If traffic is up, they are pleased.   At New Media Retailer, we encourage you to take a closer look at your analytics and really note the most viewed pages to develop your marketing plan.

The most popular pages on your website illustrate what your customers are interested in.  Did a specific product draw in more visitors than before?  If so, you may want to consider adding similar products to meet their needs.  Perhaps you can center a special promotion around a specific product or seasonal item to your coupon page to gain exposure.  This is a great way to meet the needs of not only your current, but also future customers.

The most time spent on specific pages is also a good way to learn about your customers.  If they are taking the time to read about the content on your page, utilize this information in your marketing efforts moving forward in the months ahead.   This is also a great way to determine what’s working and what is not.  Each business is unique to their own clientele.

In an effort to identify what your customers are looking for, and to meet their needs faster, use your analytics as a tool when developing your next marketing plan.

 

Practice Thinking Like a Customer

jarbuckle
July 17, 2012

As a small business owner, you take pride in your website. You probably spend time searching through the content, making sure everything is in tip-top shape. But be careful; is the information important to you really important to your customers? Follow these tips to optimize your website from the viewpoint of those who matter the most.

1. What does your most common customer usually buy?

Find out your most successful featured products, and make sure they are available on your home page.  Make it easy for customers to find what they are most likely looking for. This can be more effective than showcasing products you feel are unique or exciting.

2. Do you have a unique benefit your customer needs to know about?

Online consumers have many options when searching the web. You know exactly why they should do business at your store, but do they? Make sure this information is loud and clear on your web page.

3. Did you keep it simple?

Too much content to read on any web-page loses customer engagement quickly. Think about what information is absolutely essential to your customer: contact, location, products, or events. Make these things easy to find.

4. What are common questions that the average customer has?

This is a great opportunity to combine your in-store experience online. What questions do you most receive before or after purchases? Find a place for this information on your website to make sure you have engaging content that consumers care about.

It’s understandable to get caught up in the logistics of running an effective business. But every once in a while, take a trip through your webpage just like a new customer would. Try to imagine what information truly interests you, and what information drives you to make a purchase.

 

‘Other Traffic Sources’ in Your Analytics

mkelly
September 7, 2011

Analytic Advice

There is a very important section of your analytics that you may have been overlooking! ‘Other Traffic Sources’ allows you to see exactly how much traffic you have received from outside sources!

The section ‘Other Traffic Sources’ will allow you to view exactly where you are getting traffic to your site from, outside of the typical Google search. These links, also known as referrers, allow you to easily track the activity coming to your site. By keeping an eye on this section, you will be able to understand which referrers are bringing the highest amount of traffic to your site.

Other Traffic Sources

Now, if you run an ad on a local news station’s website, you can precisely gage the productivity of the ad by tracking the number of clicks from that source. Because you get your analytics monthly, you can track how successful various campaigns were over the months. If you’re super savvy, you’ll check to see if higher traffic to your site leads to higher sales that month.

It is important to remember that any business that lists you under ‘Dealer Locator’ (or anything similar) should have your website listed. Not only does this help to increase your SEO drastically, but it will also allow potential customers to easily learn more about your business. Furthermore, you will be able to track just how many potential clients you are getting from these external websites.

Facebook Analytics

mkelly
September 7, 2011

Social Media Marketing

Facebook has made it easy for you to track your success! It’s simple and straight forward; all you need to do is check your email inbox once a week!

Facebook analytics help you to better understand your current followers and trends. If you are able to understand the information that Facebook offers you, you will be able to understand exactly how to improve your Facebook fan page in a way that works for your customers.

By simply viewing the e-mail Facebook sends you weekly, you can gain a great deal of information as to how your page is performing. Click ‘Visit your Insights Page’ to see a more in-depth view of your growth, demographics, feedback, and external source views.

Facebook has made it easy for you to understand what content customers respond to the most. This way, you can create the most compelling content that your customers will want to share, like, or comment on. You can easily adopt your social media plan in a way that will work for both you and your customers.
Demographic information provided to you allows you to understand exactly who you are targeting. You can see information about gender, age, location, and language.

You might have thought that posting industry links was the best way to connect with your clients, but by viewing the ‘Interactions’ page you might find something different. Customers may respond more to questions, which means you should be posting more questions in order to meet their wants and needs!
Facebook Analytics Example

Geo-Targeting

Mick Danahy
August 2, 2011

Analytic Advice

For most businesses, determining the effectiveness of advertising is difficult. Geo-Targeting (targeting a marketing or advertising campaign at a limited set of visitors based on their physical location) is a practice that we all struggle with. Where should I send my print? What radio stations should play my ad? Which T.V. stations are worth my budget? Now that you have a website that works; we can help!

With 2 simple steps, you can use your NMR Analytics Report to unlock new insight into the effectiveness of your complete advertising effort. Here’s how:

Step 1
Include your website address in all advertising efforts. For example, if you are printing an ad in your local newspaper, include: “find our special offers @ www.yourwebsite.com” somewhere on the ad. If you are taping a radio spot, include: “go to www.yourwebsite.com to learn more” at the end of the spot.

Step 2
When you’re planning your advertising campaigns, use the visitor section of your monthly analytics report to effectively target your ads. If you are looking for more traffic from a certain city or town, target your budget in that area. Watch your analytic report in the coming months to see if you were able to grow your number of visits from that area.

analytics

Tracking Page Views

mkelly
July 11, 2011

Analytic Advice

When reviewing your analytics report, focus on what pages your visitors are spending the most time on and which pages are viewed the most on your site. Keep those pages as updated and exciting as possible! Give them a reason to keep coming back each and every month!

Get the Latest News From NMR