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Practice Thinking Like a Customer

As a small business owner, you take pride in your website. You probably spend time searching through the content, making sure everything is in tip-top shape. But be careful; is the information important to you really important to your customers? Follow these tips to...

Lighting up the year!

The Fourth of July is the one day of the year we remember what our country was founded on.  In an effort to honor our nation’s independence, show customers you care by trying these easy Fourth of July promotions that will light up the whole year. Raffle off a Fourth...

Using QR Codes In-Store

Coupons are an excellent way to reach out to customers and offer them an incentive to buy. However, clipping coupons and carrying them to the store in a purse or wallet can be an inconvenience and a hassle. What are customers to do when they forget their coupons at...

Reaching out at the Register

Talking to your customers is a great opportunity to promote your email newsletters. This is a strategy that should be encouraged in each of your employees. Here’s why… Getting your employees to talk to your customers, first and foremost, boosts your customer...