In a world where everyone and their mother, no really, is on social media, it can be tough to stand out. The space for your business to appear on a Facebook newsfeed is quickly being taken up by baby pictures, #TBT posts, cat pictures, and...
As a small business, each person that you bring on to join your team has a real opportunity to make an impact on your business. Over time, each employee will begin to find their strengths and build relationships with your customers. Having good employees can...
Imagine the scenario: I am a customer looking for a place to go for lunch. I pull out my cell phone and open my Foursquare app. I scroll through a list of nearby restaurants. I notice three have a “SPECIAL” banner over them. Instantly, I click...
One thing that we all have in common is that at one point in our lives, we have played a game! Whether it was on the board walk, local fair, restaurant, Grandma’s house or the neighbor’s game night…we all have done it and we probably...
Social media offers so many benefits for businesses, which is great, of course! But sometimes it’s hard to think of things to post about that will keep customers engaged. It doesn’t matter if you have 50 likes or 50,000, increasing engagement is an important factor...
Do you have difficulty coming up with new coupons each month? Coupons and discount savings are meant to be incentives to your customers, a thank you for shopping with you. Give them the deals that they will want on the items that they buy most....
The holidays are one of the most exciting times of the year! Everyone is in the seasonal mood, the weather has changed, and it is a great time to be around your family! Holiday parties, eggnog, winter decorations and lights are present everywhere that you...
Want to drive repeat customer visits? Want a tangible way to track your traffic coming through your doors? Want sales to continue through your slow season? If your answer is yes, which it should be, think about bounce back offers! Simply put, a bounce back is...
Businesses, especially in today’s economy, should always be striving to find creative and successful ways to get their name out there. Have you ever considered approaching other local business owners to see if they are interested in cross-promoting? Asking local retailers to partner with you...
There is an old adage that says for small business owners 20% of your customers will equate to 80% of your business. Because this sentiment usually rings true, it is important to really focus on that 20% of your customers that do the majority of...