Using an Incentive to Collect Email Addresses

Building your email list is as important today as it was a few years ago. A lot of people seem to question email marketing as social media continues to grow in popularity. But the truth is, you need both. Social media and email marketing serve two very different purposes for your business. Social media is a great way to connect with customers and engage with them, while email marketing gives you an opportunity to generate sales by sending exclusive coupons and calls-to-action to get them to open the email and shop.

Did you know that 91% of U.S. adults say they’d like to receive promotional emails from companies they do business with? By signing up for your email list, customers are asking you to contact them on a regular basis. Take advantage of that!

Building your email list can seem sometimes like an overwhelming feat. But there are some relatively simple things you can do to keep your list growing overtime. These include keeping an email signup form on your website and having a small notepad (or tablet) next to the register to collect email address at checkout.

If you’re looking to build your email list quickly, consider adding a time sensitive incentive to collect emails. A lead magnet is a great way to get email addresses “in the door” and gets customers excited about your business! An exclusive coupon or deal is a great (and simple) incentive, but you might want to consider offering a free service that relates to your business. Something like “free delivery” or “free consultation” might be more enticing to your customers.

Once you’ve decided on the perfect incentive, just share it like crazy. I mean that literally. Update your cover photos on social media to make sure you’re attracting those customers and do posts on social media to continue encouraging customers. You’ll want to also use your website as a tool. Consider adding a website banner to draw attention to your email sign up – and a bulletin board post too!

Offering an incentive is a great way to attract quality customers to your email list in a short amount of time. Choose and incentive and start building your email list today! As always, ask your Marketing Specialist for getting started ideas!