About Us
We are New Media Retailer and this is our mission
Independent retailers are the cornerstone of their communities.Ā We pride ourselves on helping them succeed online. Our services are specifically designed around the realities of being an independent retailer.Ā
Our mission is to help independent retailers compete and win online.
We believe in the future of independent retail, and we believe in you.
Like you, we were frustrated that big box stores and e-retailers had access to advance online marketing tools and used those to take customers from small businesses.
What’s worse is that many of the website and online marketing tools available to independent store owners aren’t good enough. The canned website options and corporate templates ensure that big box stores and e-retailers continue to leave independents in the dust.
We believe that independents should have robust solutions for competing online. And they should be able to get the help they need to manage their online presence at an affordable rate.
The store owners we talked to were often intimidated by how technical and expensive it could be to run a high-quality online presence. They were anxious about losing customers and had trouble formulating a plan for exactly what to do. These store owners were looking for a proven strategy. Luckily, we’ve got one.
New Media Retailer is not interested in a world dominated by Chewy, Amazon, Wal-Mart, Lowes, Tractor Supply, Home Depot, Blue Nile, or Wayfair. Those companies don’t build strong communities; independent retailers do! Those companies disrupt the ability of small business owners to create businesses, provide jobs and serve their communities.
When the big box stores and e-retailers win, small businesses lose. What’s worse is that American communities lose.
Studies have found that each $100 spent at locally owned independent businesses generated $45 of local spending, compared to $14 for a big-box chain. With ecommerce companies, it is even worse. The money is sucked right out of the community.
At NMR, we all have family and friends who work for small businesses. We all work for a small business. Our customers are small businesses.
America is still a country of small businesses, and that’s why we’ve dedicated our efforts to help them.
Our mission is to help independent retailers compete and win online.
We do that by helping you:
Own your local market so big box and e-retailers can't penetrate it.
Use digital marketing techniques proven to drive more people into your store.
Enhance your website so it can do everything a big box store's site does and more.
Save you time to focus on the store and your customers while we handle everything online for you.
We help ensure successful and thriving small business owners can continue bringing the best customer service and convenience to their communities.
That’s a bit about New Media Retailer. We’re an independent small business in a small town, just like you.
We’re your online marketing partner, and we’ll be here to help you every step of the way.
2009
In 2009, Jeanne Brightman, along with co-founders Craig Ballinger and Joe Root, started the company with a vision for serving independent retailers with online marketing solutions.
2011
New Media Retailer reaches its first 100 clients and invests in growing the team. Among the new hires are Francesca Baio, Robert Martin and Keegan Edwards.
2013
New Media Retailer launches responsive design format. The shift to mobile web browsingĀ is underway. New Media Retailer quickly adapts its technology to responsive design, further empowering independent retailers and earning NMR the 2013 True Value Rental Vendor of the Year Award.Ā
2015
New Media Retailer launches an ecommerce division under the new brand name Liquid. Liquid EcommerceĀ quickly becomes the go-to solution for mom and pop independents on the cutting edge of offering online ordering.
2017
Phillips Pet Food & Supply acquires PetFlow and creates Endless Aisles Dropship Ecommerce program for independent pet stores. New Media Retailer becomes the exclusive vendor for helping stores implement and manage the new ecommerce solution.
2018
New Media Retailer wins second True Value Rental Vendor of the Year Award. This time, NMR receives the award in recognition of theĀ exceptional customer service provided to True Value stores.Ā
2019
Keegan Edwards (CEO), Craig Ballinger (CTO) and Robert Martin (COO) acquire New Media Retailer from Jeanne Brightman.Ā
2020
Responding to COVID-19 and the acceleration of online ordering, New Media Retailer introduces turnkey Curbside Pickup & Local Delivery website program for independent retail stores.Ā
2021
New Media Retailer continues to lead the path forward in digital marketing for independent retailers with the launch of Google Shopping Local Inventory Ads, Facebooks Shops and anĀ Astro Marketing Integration for Shopify.