5 Ways to Get Creative on Instagram:
Instagram is a photo sharing app that allows businesses to connect with consumers on a more personal level! Businesses both big and small have been taking advantage of Instagram to reach new and current customers. Here’s 5 ways to get started (creatively) on Instagram for your business:
1. Guess who?
Highlight your products and keep customers engaged by only showing a portion of the product in the photo and then encourage customers to guess what the product is! This is a great way to keep customers excited about new and existing products in your store!
If you’re in more of a service-oriented business, it may work better for you to just highlight some of the products that you would use to carry out your service. For example, if you rent equipment for wedding, maybe try posting pictures of a table all set up with linens, silverware, plates, etc.! If you’re using this method, try including an open ended question with the picture, something like “The table is set, what are you serving for dinner at your wedding?”
2. The Inside Scoop
Give customers the opportunity to really get to know you by giving them an inside look at your business! Whether it’s behind the scenes pictures or action shots of your product being made, share it! Your customers will love feeling like they know you a little bit better. Instagram provides a unique opportunity for customers to get to see some parts of your business that they may have not gotten to see otherwise.
This can also be a good opportunity to showcase new things that will be coming to only your Instagram fans. Introducing a new product or opening a new location? Take a picture of it and post it on your Instagram!
3. See it to Believe it
Show fans how easy it is to use your product with Instagram video! Whether you are displaying your product, setting it up for an event, or feeding an animal with a new type of feed you just got in the store… Instagram video allows you to showcase different uses of your product!
4. Meet the Team
Allow customers to get to know the members of your team by posting pictures of employees! This can range from birthday pictures, to employees on the job! It allows customers to get to know more about employees by seeing them in action on your Instagram account! If you work at a fun establishment, then showcase it! This would be a great opportunity to show others how fun of a place it is to work too!
5. 5 Seconds of Fame
Encourage customers to use a hashtag that is relevant to your business and follow that hashtag so you know what customers are up to when talking about you. Once a week you can pick one of your customer’s photos and re-post it. Be sure to tag your customer in the photo so they can get some recognition!