Email marketing needs to be an essential piece of your online marketing efforts to your customers. Email is the most proven way to drive traffic, retain customers and grow your ecommerce sales. If you’re not currently collecting email addresses, developing emails blasts and sending them on a regular basis, you should be! Sound like a lot of work? Well it is, but here is why it is all worth it!
Email Marketing Statistics
- About 53% of emails are opened on mobile devices.
- 23% of readers who open an email on a mobile device open it again later
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.
- 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
- Email marketing drives more conversions than any other marketing channel, including search and social.
- Email marketing has an ROI of 3800%.
- The average order value of an email is at least three times higher than that of social media.
- Email’s ROI was 28.5% compared to 7% for direct mail.
Email marketing leads to more sales, bigger sales, more frequent purchases, easier customer acquisition and higher customer retention. There you have it! If you haven’t started using email marketing to drive leads to your business yet, then today is a good day to start. If you need help, there are a lot of online resources and always feel free to contact us here at Liquid if you’d like to see how we might be able to help.
Interested in learning more? Visit Campaign Monitor for more stats just like the ones above.