Google Business Profile Tips for 2022
Learn important tips to help you rank higher for products you sell and drive more business to your independent brick & mortar retail store.
Transcript
Hello! My name is Francesca and I’m with New Media Retailer. Thank you so much for joining me today for another quick marketing tip.
Now that Google My Business has officially rebranded to Google Business Profile, let’s talk about some must do things for 2022.
Now we know that there are three main factors that determine how your Google Business Profile ranks on search engines and in Google Maps.
Those are relevance, distance and prominence.
For relevance, ask yourself does your business match that searcher’s query? I cannot stress the importance of Google Business Profile categories enough.
Selecting your primary category and additional categories are one of the most important factors you can take advantage of. Now distance is a relatively easy one, how close is your business to the search user.
And for prominence, ask yourself how well-known is your business? This is the question Google is asking, and there are a few important things to note straight from Google for 2022.
Google review count and review score factor into your businesses ranking.
More reviews and positive rankings can improve your search ranking, so encourage your customers to leave reviews.
Now in 2022 Google is actually taking reviews one step further. They are currently in testing to show review snippets on local search maps. Now according to Google, businesses that have photos on their Google Business Profile receive more clicks and requests for directions than those that do not. Adding photos to your Google Business Profile is incredibly important this year according to Google.
Businesses that respond to reviews appear 1.7 times more trustworthy than do those that don’t take the time to respond to your reviews, both positive and negative. This can make a significant impact.
Focus on these key tips for 2022 for success.
Thank you so much for joining me today be sure to check back soon.