Video Transcript
Running a successful Instagram account for your small business is easy
Hi. My name is Francesca. Thanks so much for joining me today. Are you considering getting started on Instagram? Or maybe you’re a business that already has an Instagram account but you just haven’t posted for a while?
Well if you’re not sure where to start, post what you know, post your team, your products, share expert tips and more. I’ll explain. For example, did you know that photos that include a face get 38 more likes on Instagram than photos without a face. They also get 32 percent more comments. That’s a huge increase in engagement according to HubSpot.
What content should you post on Instagram and when?
So what does that mean for you? Well, have a team member stand holding a new product, or have a team member stand next to a display of new products. It’s a great way to personalize a message and let your customers know that you have new products in stock.
Wondering how often to post on Instagram, or when? Well, studies show that posting on Instagram three times per week is a great number, although studies also do show posting closer to five to six times per week is even better. But let’s start small, three is a very manageable goal.
Wondering when to post on Instagram? Well, studies show that posting on Thursday’s between 5am and 11am in your time zone is the best day to post on Instagram.
Just a couple minutes is all you need for a weeks worth of content
Spend just 10 minutes once per week and take three to five pictures and you’ll have enough content to post for an entire week. Break up each image into its own individual post, and you’ll be all set.
Thanks so much for joining me today and check back for more quick marketing tips.