Select Page

Success Stories

A Retail Marketing Plan That Runs Every Month
How Marketing Pro gave The Stock Shop and Arizona Feeds Country Store a monthly plan, a team to lean on, and helped capitalize on 31,000 Google profile views in August.

Daniele runs two stores in Arizona: The Stock Shop and Arizona Feeds Country Store. She knows her customers, her products, and her community. What she didn’t have was time to post on four platforms every month, or a clear plan for what to post.

“I am not tech savvy,” Daniele says.

Today, both of her stores are on Marketing Pro. Every month, her customers see new posts on Facebook, Instagram, and Google, and they get an email newsletter. Daniele sends in photos, videos, and news from the stores. Our team does the rest.

The Problem

Running one store is a full-time job. Running two leaves even less time for marketing. Many owners know they should post more often, but they don’t know what to post, when to post it, or how to use each platform. So it gets pushed to next week, and then the week after that.

How Marketing Pro Works for Daniele

Each month follows the same plan:

  1. Daniele sends photos, videos, and updates from both stores.
  2. Mara, her Marketing Specialist, plans the month and keeps everything on track.
  3. Rochelle, her Production Specialist, writes and schedules the posts and builds the email newsletter.
  4. Customer capture tools help both stores add new people to their email lists, in the store and online.

Daniele likes having a plan in place. She says Marketing Pro feels organized and helps her stay on top of her work.

Getting Set Up

Moving to a new system can be hard, especially if tech isn’t your thing. Shelley, a project specialist on our team, walked Daniele through every step.

“Shelley held my hand through all the tech,” Daniele says. Shelley explained things in plain terms. In Daniele’s words, “She set us up for success at the end of the day.”

A Team That Cares About the Stores

Daniele works closely with Rochelle, who creates the content for both stores.

“She is awesome and has great ideas,” Daniele says.

Daniele enjoys how much Rochelle gets into the work. When Daniele shares an idea, Rochelle is excited about it too. That makes the process feel like a team effort, not a task list.

The Results: August 2026

The Stock Shop Arizona Feeds Country Store Total
Facebook and Instagram posts 23 15 38
People reached by posts 2,504 1,535 4,039
Google Business Profile views 21,861 9,143 31,004
New photos and videos on Google 37 33 70
New customers added to email list 85 36 121

Thousands of people saw the stores’ posts. In August, our team published 38 posts across Facebook and Instagram for the two stores. Those posts reached 4,039 people. That’s 4,039 people seeing new products, sales, and store events, and Daniele didn’t have to write a single post.

Over 31,000 people looked at the stores on Google. A Google Business Profile is what shows up when someone searches for a store on Google or Google Maps. In August, the two stores’ profiles were viewed 31,004 times. Most of those views came from Google Search, and over 3,300 came from Google Maps.

Those numbers matter because of what people found. Our team added 70 new photos and videos to the two profiles in August. Every new review got a reply. So when someone looked up the store, they saw what’s on the shelves right now and a business that answers its customers. They didn’t see an old or empty listing.

Many of those shoppers didn’t even know the stores by name. They searched for things like “feed store near me,” “chicken feed near me,” and “propane refill near me,” and the stores showed up over 5,400 times for those searches.

The email lists kept growing. With customer capture tools in place, the two stores added 121 new customers to their email lists in August. Those are people Daniele can reach again with every newsletter, without paying for ads.

More Than Posts

Marketing Pro gives Daniele more than content. It gives her a plan, a structure to follow, and a real person to call with questions about any platform or tool. She doesn’t consider herself a tech or marketing expert, and she doesn’t have to be.

“Marketing Pro has been great,” Daniele says. “It’s a lot of work, but there’s a person and support at each new angle.”

Daniele also stays involved. She sends new photos, videos, and store news each month, and she reaches out whenever she has a question. That’s how Marketing Pro works best, and it’s a big reason her stores have strong content every month.

Learning Goes Both Ways

Daniele has taught our team a few things too. She shared that new customers would benefit from a “What now?” guide once their marketing goes live. It would explain what happens next and how to get the most out of the service. Her idea is shaping a launch guide we plan to give new Marketing Pro customers.

Want This for Your Store?

If you know you should be marketing your store but don’t have the time or a plan, Marketing Pro can help. You send the photos and news. We handle the posts, the scheduling, the newsletter, and growing your email list. Talk to our team to learn how it would work for your store.

The Stock Shop

Location

Arizona, USA

Store Type

Farm Store

Pet Store

Results

  • 4,039 people reached with 38 Facebook and Instagram posts
  • 31,004 views on the two stores’ Google Business Profiles
  • 70 new photos and videos added to Google, so shoppers see what’s in the store now
  • 5,495 appearances in “near me” searches from shoppers who didn’t know the stores by name
  • 121 new customers added to the stores’ email lists
  • 594 clicks from the monthly email newsletters
  • 100% of new Google reviews answered, with a 5-star average
Need help with your Social Media Management?

See how we can help your local business compete in any market