“New Media Retailer has been a backbone support system with social media and over the web. All my marketing specialists have been fantastic!” – Annie Johnston (Campbell) Corp. Treasurer

Nestled in the heart of Steubenville, Ohio, M&M True Value Hardware has been a cherished family-owned establishment, dedicated to serving the community for over a century. Their extensive range of products includes Husqvarna Lawn Tractors, Hoover Vacuums, PVC pipes, light bulbs, screws, grills, and garden hoses. In addition to their diverse product line, they provide a rental department stocked with a comprehensive selection of tools and equipment for hire, meeting the diverse needs of their valued customers.

Partnering with New Media Retailer: A Digital Evolution

Approximately five years ago, M&M True Value Hardware embarked on a transformative digital journey by partnering with NMR. This collaboration focused on managing the store’s general Facebook presence, sending out regular e-blasts, and overseeing the hardware and rental website. The outcome? Exceptional growth in their online presence, attracting new customers through the store’s doors, and tangible benefits, including a notable increase in sales and foot traffic.  

Streamlined Communication with Digital Marketing Experts

Annie Johnston, Corp. Treasurer for the hardware store, emphasizes the pivotal role played by their dedicated digital marketing specialists at New Media Retailer. They have employed a combination of NMR’s services, including social media management, email marketing, and website services, to achieve the store’s online marketing goals.

The seamless communication between M&M’s team and their dedicated marketing specialists stands as a testament to the partnership’s success. Any queries posed by the M&M team were met with prompt and satisfactory responses. In cases where answers weren’t readily available, NMR’s team made it a priority to follow up within a short time frame. Additionally, they ensured M&M True Value Hardware was up-to-date with the latest technology and trends.

Driving Success: Increased Foot Traffic and Engagement

The impact of their enhanced digital presence was immediate and profound. Increased activity on social media and regular E-Blasts translated directly into heightened activity at the store. This resulted in a surge of new customers visiting the store weekly, a substantial increase in sales, amplified foot traffic, a notable uptick in email correspondence, and a definitive rise in phone inquiries.

The partnership between M&M True Value Hardware and New Media Retailer has been transformative. It has not only elevated their online presence but also brought tangible benefits to the forefront, ultimately solidifying their standing within the community. The success story of M&M True Value Hardware serves as a testament to the power of strategic digital marketing collaboration and why it’s important to stay consistent with digital marketing.

Whether you’re looking to grow your marketing list and target specific customer bases, maintain and grow engagement through social media, or upgrade your digital marketing strategy entirely, our team of marketing experts can work with your local business to achieve your goals. We are dedicated to your success!