3 Things to Know About Instagram’s Latest Algorithm Update
Learn about a few things Instagram has been up to since their latest algorithm update and what that means for you!
Transcript
Hello, my name is Francesca with New Media Retailer. Thank you so much for joining me for another quick marketing tip. Happy 2023!
I’m here to share three things Instagram has been up to over the past few months, mainly with updates to their algorithm.
1. Instagram is prioritizing reels, meaning reels are the best way to reach an audience outside of your current followers.
2. Instagram is looking for unique views on your content before pushing it out to other people. Meaning if you have the same three to four people liking, commenting, just engaging with your content, Instagram does not consider those to be unique views. So, encourage your followers to share your content on their stories. Meaning, their friends and family will get to see it too.
3. The more often someone views your stories, and the more consistently you post, the higher chance you’ll have of becoming that first bubble when they open instagram, keeping your business top of mind.
Don’t forget Facebook, or Meta, owns Instagram so any content you’re putting on Instagram can easily be shared to Facebook. This creates a win-win for you. One, you don’t have to spend time coming up with content for two separate platforms, and two, it creates an opportunity for even more people to see your content. Since Instagram does continue to prioritize reels, it’s important that you know how to make them. Be sure to check back for our next video where we’ll do a tutorial on how to create reels for your business, and show you just how easy they can be.
Thanks so much for joining me and be sure to check back soon!