The beauty of a small-to-medium sized business is the unique products that you can offer all in one place. I’ve worked with dealers that sell jam, NFL jerseys, and gardening products all in one place – and their business, and web traffic, continued to grow...
This year has just completely flown by! It seems crazy to think the holidays are just about upon us, but ready or not, here they come! As you begin to prep your stores for the holiday season, it’s also important to prepare your social media pages...
As a small business, each person that you bring on to join your team has a real opportunity to make an impact on your business. Over time, each employee will begin to find their strengths and build relationships with your customers. Having good employees can...
Including testimonials on your website answers questions for both current and potential customers. When a visitor comes to your website, testimonials provide an opportunity for them to learn why they should do business with you, without having to go look for the answer themselves. For...
It seems like we say the same thing every year, but where did 2014 go!? 2015 is officially underway and it’s going to be a great year. This year, more than ever, we need to make it a priority to update your website each month. It’s...
With the holidays quickly approaching (seriously where did 2014 go!?) it’s a great time to build your email list with all of the traffic that will be coming in and out of your store! Here are 7 ways to collect email addresses in your store...
As a small business you have one MAJOR advantage – your team! You can work together to provide an amazing customer service experience with your customers. Better yet, because members of your team are so dedicated, they are probably “experts” in certain areas and your...
We regularly talk about the importance of customer feedback on our blog for two main reasons, it helps current and potential customers understand more about your business and search engines want to see reviews. Your Customers Care About Reviews Search engines, like Google, know that customers care...
As a marketer who works online with websites, social media, and email marketing campaigns every day, you think I would be sick of this stuff by the time I get home! But it’s actually just the opposite. I’m a marketer and a consumer, which means I...
Potential customers are using the internet to research a product, business, or service before making any shopping decisions. When someone does a search on the internet, a customer review can go a long way in speaking for your business. Have you done a search to...