7 Easy Ways to Collect Email Addresses

With the holidays quickly approaching (seriously where did 2014 go!?) it’s a great time to build your email list with all of the traffic that will be coming in and out of your store! Here are 7 ways to collect email addresses in your store to build your email list for 2015!

1. Keep a pad of paper next to the cash register. Ask someone for their email address and in return, give them a bite size Snickers bar. We like to call this “simple as a snickers” – it’s an oldie, but a goodie!
2. If you send invoices to customers, include a call to action inside the envelope to encourage them to sign up for your email list. This could be as simple as a link to sign-up on the printed invoice or a separate piece of paper with specific instruction of how to sign up and what they’ll get for signing up (exclusive offers, event info, etc.)
3. Collect business cards in a fish bowl near the register. Just have a small sign next to the bowl letting customers know what they’ll receive discounts and special offers by putting their business card in the bowl.
4. Place a kiosk at the register for a seamless way to collect email addresses. A kiosk is a tablet that has been synced with your MailChimp or Constant Contact email accounts. Once a customer signs up it automatically syncs with your account, so you don’t have to import any email addresses manually. Kiosks look professional and they are a great conversational piece!
5. If you are having an event in your store during the holidays, take advantage of this amazing opportunity to rapidly build your email list. You can walk around with a pad of paper or collect business cards in a bowl. If you have a kiosk (mentioned above), you can unplug it from the counter stand and bring this around the store! It’s an easy way for customers to fill out their information directly.
6. Include a link to your email sign-up in your email signature. It’s an easy way to consistently remind customers about your email list.
7. Incentivize your employees to build your email list! Reward employees for building your email list with cash or gift cards to local stores/eateries.

Happy gathering!