Problem: I am a business owner and I want to reach new, potential customers that have never heard about my business.
Solution: Encourage the customers that are currently shopping in your store to check-in on Facebook and you can potentially reach all of their friends on Facebook.
Many business owners are looking for new, inexpensive ways to reach potential customers. There are opportunities all around you, but why not focus on a solution that is free and encourages the word-of-mouth of your current and loyal customers?
Facebook allows customers to check-in when they arrive at your place of business. Each time a customer checks-in, they are exposing your business to all of their friends, not just one or two that they may happen to see that day. By checking-in to your business, customers are informing ALL of their Facebook friends exactly where they are and why they are there. Think of a customer checking-in as a personal referral of your business. The best part is, customers can check-in multiple times which only increases the validation of their referral.
Facebook has even offered a way for to you provide an extra incentive to increase check-ins. You can offer a check-in deal for customers, which would only become available once a customer has checked-in.
Click this link to watch a video to learn more: