As Father’s Day is fast approaching, it would be silly to pass up the opportunity to get more traffic in your store. Any occasion to show your customers that you have a reason to celebrate a holiday with them, keeps them coming back for more.
Get Creative!
Creating workshops that are father and child based can be a great way to get customers in the store. Parents want to get their kids involved, and no matter what your business is, there are plenty of easy ways to occupy a child’s imagination. Even a pre-Father’s Day workshop, where mom and the kids come in to make a present for Dad!
Bring on the savings…
As always, Sales Events are a big hit, who doesn’t love to save money? Don’t forget to offer gift ideas within your store, suggesting what Dad might like to get this year! The power of suggestion goes a long way, and has proved successful time and time again.
Let them know that you’re listening…
Host a promotion of “Why I love my Dad”. When kids submit their written reason for loving dad, give them an opportunity to win a prize of some kind, and then display the winning entry in your store. Better yet, get a picture, some background information, and a blog can be posted on your website, making the whole experience come full circle.
With a little bit of imagination, any holiday can be made into an advantageous situation. It can also be a fun way to get in touch with your customers, creating an experience that makes them return to your store above any other.