23 Oct The Analytic Advantage
Use your website analytics to your advantage! Commonly, small business owners make the mistake of just glancing at their stats each month. If traffic is up, they are pleased. At New Media Retailer, we encourage you to take a closer look at your analytics and really note the most viewed pages to develop your marketing plan.
The most popular pages on your website illustrate what your customers are interested in. Did a specific product draw in more visitors than before? If so, you may want to consider adding similar products to meet their needs. Perhaps you can center a special promotion around a specific product or seasonal item to your coupon page to gain exposure. This is a great way to meet the needs of not only your current, but also future customers.
The most time spent on specific pages is also a good way to learn about your customers. If they are taking the time to read about the content on your page, utilize this information in your marketing efforts moving forward in the months ahead. This is also a great way to determine what’s working and what is not. Each business is unique to their own clientele.
In an effort to identify what your customers are looking for, and to meet their needs faster, use your analytics as a tool when developing your next marketing plan.