Remember when you could put an ad in one place and know your customers saw it? Sure, owning a business has changed, especially over the last 10 years! People are tweeting, hashtagging, reviewing, posting, snapping… don’t fret if you don’t know what half of those things are!
As a small business, it’s so easy to get overwhelmed trying to set up a profile on ALL of the available social media accounts.
But what if my customers are on there? I HAVE to be on there!!!
No, you don’t. You really don’t. But as a business in today’s day and age, determining which social media accounts you do want to have a presence on is a conversation and decision every single business needs to be making.
Wait, another social media site has been introduced? That reminds me, I haven’t posted on Instagram in weeks. Oh no, I forgot about my Pinterest account too! How can I do all of this at once?
As a small business, you are already pressed for time. We understand that. The key to determining which social media accounts are right for you, are determining which ones you can do well. Setting up a profile on a variety of different social media accounts and then never going back can actually do more harm than good for your business. If you set up an account your customers will assume you’re there, if they start talking to you and you ignore them, how will that make you look? You can’t be on every social media account out there, it’s just no reasonable.
New Media Retailer can work with you to keep your Facebook and Twitter pages up-to-date for you by creating posts for your business. We also call you to find out how we can add store related posts to make your page specific to you.
But what about the other available social media sites?
Be realistic with your time, like I mentioned above, it’s worse to try a bunch of sites and then leave them outdated. Especially if those sites are linked from your website. Think quality not quantity! Identify what strengths your store has, if it’s regularly taking pictures you may want to try Instagram, about 3-5 posts per week would be great here! If your customers are a lot of DIYers, project seekers, and crafters Pinterest may be good for you, but you’ll need to spend more time on Pinterest than other sites.
Just remember to take your time deciding. Don’t rush into anything. Know your audience and establish goals before you make your decision and you’ll be just fine!