Build and Engage Your Facebook Fan Page - New Media Retailer | Norwich, NY
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Build and Engage Your Facebook Fan Page

Build and Engage Your Facebook Fan Page

Facebook promotions are a great way to get people excited about your brand! Whether you are looking to increase the likes on your page or improve engagement, Facebook promotions are an excellent way to add value to your page. Many companies have started including Facebook promotions into their social media marketing plans in order to see results in a specified time frame.

For starters, it’s important to understand exactly what a Facebook promotion is and why it could be useful for your business Facebook page. Facebook promotions come in many forms including sweepstakes, contests, quizzes, etc., where a winner is selected for some sort of an entry. Facebook promotions are beneficial for businesses both big and small because you are creating an opportunity to build, engage, and reward your fan base!

In order for a Facebook promotion to be successful you must do it the right way, with a reason for your fans to want to interact, a good prize, and a clean design. Keep it simple. Your NMR Marketing Specialist can work with you to help you identify what types of promotion would work best for your business, but here are some tips to keep in mind when getting started:

1. Identify goals

What do you hope you achieve by doing a Facebook promotion?

Many businesses do promotions to increase the likes of their fan page, and that’s great! Or many you want to increase engagement on your page through a photo contest? Whatever you are hoping to achieve has to be appropriate for your business, your NMR Marketing Specialist can help you identify those goals.

2. Select a prize

What type of prize would reward your customers the best?

You have a lot of options available when it comes to determining what types of prize you should offer to a winner of your promotion. Maybe it’s a wanted item such as an iPad or a Kindle, but anyone can give an iPad away. Why not do a giveaway that’s particular to your store, this is a great opportunity to reinforce value of your store and to keep the promotion local! This can include giving away a product or a service that you offer for free or giving away a gift card to your store. Just keep in mind that whatever you do choose to give away should be relevant to your fans and customer base.

Side note: One of the greatest things about Facebook promotions is that you can reward your current AND new fans. One of the most common types of promotions is all fans have to do to enter is like your page. It doesn’t matter if they have liked your page in the past or are just liking it today, they can still enter! No one in your Facebook community will feel left out and everyone has a fair chance to win!

3. Choose the app you’d like to use

Facebook rules and regulations require that you use a 3rd party app to run a promotion on Facebook. There are several different apps available to choose from that all have different features. It’s important to look and price and the customizations available to you through the app. Some apps are free while others can cost thousands of dollars to use. Furthermore, some apps do not allow you to add any customization to a promotion which sort of defeats the purpose. You want to be able to enhance your brand by making the promotion particular to your store. Here are some popular apps to get your search started:

EasyPromos

  • The first promotion you run is free
  • Variety of campaigns
  • $15.00 per promotion after the first one is done using the Basic Version
  • You have the ability to manage and customize your promotions

OfferPop

  • Pay per campaign (2 week time frame per campaign, based on number of fans)
  • Variety of campaigns
  • Option to fan-gate is built in for free
  • Customizations available

Wildfire

  • Basic promotion is $5 and then $.99 per day
  • Variety of campaigns
  • Unlimited participants
  • Customizations available

Please speak with your NMR Marketing Specialist today if you are interested in setting up a promotion and find out what you need to do to get started (customization fees apply).

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