Looking for a new idea to entice customers to sign up for your email list?
Build excitement about your email campaigns by creating hype for an upcoming e-blast! Try using email only coupons as a way to let customers know that they are going to miss out on something special by not signing up.
A great way to do this is to use other social media sites, such as Facebook and Twitter, to create excitement! Start by creating posts on Facebook and Twitter a few days prior to your e-blast going out. Something as simple as “An exclusive offer will be sent to our email club this Tuesday! If you’re not a member yet, sign up today so you don’t miss this great deal!” This is a clear message, you are telling customers exactly when they need to sign up by, but this message is still enticing because customers don’t know exactly what the offer will be. Continue posting enticing messages once per day until the e-blast is sent out!
Encourage fans to like and share your posts so that their friends can receive this exclusive offer as well! Just make sure you include a place where people can sign up for your list, either on your Facebook page or by including a link to your sign up form.
This is a great way to reward your current email subscribers, but also to build your list at the same time!