30 Sep Case Study: Improving Online Presence for an Improved Sales Performance – Westville Grand Rental Station’s Formula for Success
Meet Westville Grand Rental Station, an independent rental store in New Hampshire. They have an awesome fleet of rental inventory and NMR makes sure their customers know it!
They serve individual contractors, DIYers, event planners and others in their community. Westville GRS has equipment for all different needs. They have used equipment, tents, small engines, tractors, lawnmowers, party linen and more. Despite a great reputation, Westville GRS had a problem.
Their customers didn’t know what equipment they had available.
Moreover, GRS Westville didn’t show up at the top of Google searches for their equipment.
Westville GRS realized they could multiply their sales with a powerful online presence. So, they reached out to the top web agency in the rental industry, New Media Retailer. They knew NMR could help them revamp their digital presence.
New Media Retailer worked with Westville GRS to create an efficient online presence.
Within months of launching a new website with NMR more customers started finding GRS Westville online. Customers started placing rental requests on GRS Westville’s new website. Rental requests started rolling into the business.
“Customers visit our website, check out our rental catalog and submit inquiries for products to see if the items are available for the dates that they need them.” – Brett, Rental Manager at Westville Grand Rental Station
New Media Retailer built an online catalog of all GRS Westville’s rental items. Customer’s could use this catalog to request the products for rental. The online catalog works great on laptops and mobile devices. Customers can now easily find out what is available for rental.
Westville GRS knew they could do more to improve their online presence. But, they didn’t know exactly where and how they were missing out. Brett Smith, Technical Manager at Westville GRS, described their online presence as “minimal at best.”
Westville GRS contacted New Media Retailer to start taking care of things.
The goal is to better market their products and improve their website’s SEO.
How It All Began?
Westville Grand Rental Station is a member of True Value Rental. New Media Retailer is True Value Rental’s preferred vendor for website services. In fact, New Media Retailer has been working iwth True Value for almost ten years. NMR has proven solutions for True Value Rental stores. And that’s how a great new relationship between the two companies started.
First, NMR looked for areas for improvement.
The website’s search engine visibility required immediate attention. Improving SEO is a great strategy for increasing sales. GRS Westville needed to be found on Google. New Media Retailer optimized the business’ website for rental related searches. NMR consistently adds quality content. They also handle all the technical lifting associated with SEO. Now people looking for rentals in Westvilles area are sure to find them in Google!
In Brett’s words, “We get around 90 request availability submissions per month.” That means, the business has the chance to close 90 leads through their website each month. This is largely thanks to their revamped and search engine optimized website.
That One Business Move That Changed Everything (For Good)
What proved out to be the most favorable move for the business was the addition of a rental catalog to the website. New Media Retailer knew that a rental catalog which could provide an instant improvement. The rental catalog provides product availability information and helps with search engine results.
This helped the business – a profitable business move in every sense.
People look up for products in the catalog and submit requests for availability. Previously, customers were making inquiries in a few different ways. With the request availability function, Westville GRS is receiving more inquiries. It’s easier for their customers to submit them. It’s also more efficient for Westville GRS because it keeps all the rental inquiries in one spot.
The results of New Media Retailer’s website for Westville GRS are fantastic.
The SEO (Search Engine Optimization) techniques are bringing more visibility to the business on Google. The traffic to the site has increased a ton.
Westville GRS’s improvement in the organic search results is doing wonders for the business. Now Westville GRS has a better chance of standing out amongst its competitors. Now people can find Westville Grand Rental Station even when not looking for it.
As Brett puts it:
“We also know the services are working because of the searches we get found for in Google that don’t include our business name. For example, last month, 38 people searched some form of “pipe puller rental” and found our website.”
The newest addition to the site, the rental catalog, has been a big hit with the site visitors turning them into customers.
Now customers know exactly what can be rented, because it’s visible for them through the rental catalog. This is a great start to the sales process because it allows Westville GRS to collect key customer data. They know names, addresses, dates and delivery addresses before even talking to the customer.
According to Brett, customers are also bringing coupons from the website.
The efforts put in Westville Grand Rental Station’s online presence are paying off. And the much-satisfied company has a lot of good stuff to say about their progress and work experience with New Media Retailer.
“Things are moving along smoothly. We have a great account rep at NMR who is able to get us answers to any questions or issues we may have in a timely manner. The site is easy to monitor, add/remove products, etc.”