Targeting coupons for email marketing is a great way to drive direct sales and provide an incentive for customers to sign up for your e-blasts!
Each time a new special offer is added to your website, you have the option to have it be visible everywhere or to target it to a specific location, such as your current e-blast. By including email only coupons in your regular email marketing campaigns, you will be targeting coupons specifically to customers who want this kind of information…. In fact, they are asking for it! They signed up for your e-blasts, so why not reward them for it?
Creating email only coupons will make your email customers feel more valuable because they aren’t just getting a deal that anyone visiting your website can get. These customers are being offered a deal because they took advantage of signing up for your email marketing campaigns.