Targeting coupons for email marketing is a great way to drive direct sales and provide an incentive for customers to sign up for your e-blasts!
Each time a new special offer is added to your website, you have the option to have it be visible everywhere or to target it to a specific location, such as your current e-blast. By including email only coupons in your regular email marketing campaigns, you will be targeting coupons specifically to customers who want this kind of informationā¦. In fact, they are asking for it! They signed up for your e-blasts, so why not reward them for it?
Creating email only coupons will make your email customers feel more valuable because they arenāt just getting a deal that anyone visiting your website can get. These customers are being offered a deal because they took advantage of signing up for your email marketing campaigns.