This is a topic that we could go on and on about, it definitely deserves more than one post, so we will break this up into a series of posts (check back next month for more). For today, let’s start with what it is that you’d to be found for? If you can answer this question, then you are already doing a good job. It’s important to make sure you are regularly doing searches to see what areas your website is doing well at and what areas you’d like to improve in search engines. Once you have identified a few searches that you’d like to improve, you should take a look at your website to see if anything about this is currently on it.
Content is king.
Google has said this so many times and it couldn’t be truer. Content is king, but what does that mean? It means you can’t expect Google to know what you want to be found for, you have to make sure it’s on your website. Adding content to your website can be done in a series of ways, it can be as simple as adding coupons or specials each month or you may want to add custom pages so that you have room to really describe your business services around the search term.
It’s important to make sure that the content that you are creating is specific and relevant to what you want to be found for. If you are going to create a custom page, you want to make sure that the content on the page all applies to the same topic. It’s also important to place keywords (the search terms you’d like to be found for) in critical locations, such as the title of the page and headlines of the page. When writing content, do your best to make the keywords sound natural. If search engines like Google think you are overusing keywords, it will work against you. Try to think of it like you’re talking to a real person, this will help to make the content flow better.
There is a bit of a science behind this, but don’t worry, we are here to help. If you’d like to learn more about this, talk to your Marketing Specialist, they can help answer any questions you may have. Just keep in mind there may be some custom fees for doing things like creating custom pages. As I mentioned above, this is a HUGE topic, so definitely check back next month for more tips on this!