24 Apr Foursquare for Business
Imagine the scenario: I am a customer looking for a place to go for lunch. I pull out my cell phone and open my Foursquare app. I scroll through a list of nearby restaurants. I notice three have a “SPECIAL” banner over them.
But the scenario isn’t over yet.
Of course I want all of my friends to see this deal as well. I check-in on Foursquare, tag the friends that I’m with, and write what I’m up to: “Out to lunch, loving the free chips and salsa!” Now this post will show up on my Foursquare page, the business Foursquare page, and my Facebook page. How many potential customers are going to see this post? Well… that’s exactly the idea.
What is Foursquare?
Foursquare is a location based-app that allows you to connect with nearby customers and fans. Foursquare is great for retail, service-based, and food & restaurant businesses. Best part? Totally free. Foursquare rewards both businesses and customers who have active engagement. Customers work to gain more badges and “mayor” status of businesses. The mayor status is achieved by checking in the most times at a single location.
What’s in it for me?
Well for starters, you can join a community of over 100 million users on Foursquare. It’s easy to connect with customers through this location-based app. Businesses can communicate to the users in their area through updates, specials, check-ins, and photos. As a business on Foursquare, there is the ability to make specials available on certain days of the weeks, certain times of the day, or reward by every certain number of check-ins. Foursquare allows businesses to add additional information about their business, such as their website so customers can really learn more about them.
Foursquare offers business analytics so they can track their progress. Businesses can track the success of specials, look for trends, total number of people who like the page, etc. Analytics also allow businesses to see how many check-ins were pushed to other social media sites such as Facebook and Twitter.
How do I get started?
The scary thing for business owners is that your business may already be on Foursquare and you may not know it. Don’t you want to know what customers are saying about you?
To learn how to get started as a business owner, click here: http://business.foursquare.com/business-tools/claim-your-business/
There are two apps available on smartphones, Foursquare and Foursquare for business. I would recommend downloading both of the available apps to get started!