24 Oct Good Product, Good Deal
Enticing your customers in to your store is almost like a math formula, appearance + products + marketing + deals = Customer Success, however there are formulas that exist within these categories that help secure your customer’s attention, such as good product, good deal.
Now what does this mean, good product, good deal; this idea is based on enticing your customer to be on the lookout for deals on the products that they want and need. This does not necessarily mean having a ton of specials and coupons available, but one or two very specific deals that your customers will be relieved and excited to see.
For example, winter is coming, so what products are you as a consumer going to be looking for? Shovels, snow blowers, coats, gloves, heated dog bowls, so on and so forth, whatever your specialty may be, I’m sure there are one or two items that you will grab on your way home from work. These are the products that you should be thinking about providing deals for. High demand seasonal products are a sure way to keep your customers focused on what you have to offer, driving more interest in your website, your store, and anywhere else you choose to market.
Other ideas would be to look at your website analytics and see where some of your traffic is coming from, focus on traffic from manufacturers, or the search words that consumers used to find you. Another great idea is looking back and seeing what sold at this time last year, any information used to make an informed decision on what is not only a good deal, but a product that your customers crave!