What Your Google Search Ads Look Like - New Media Retailer | Norwich, NY
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Google Search on ipad

What Your Google Search Ads Look Like

Google Search Ads contain headers, a description, a display URL, and an assortment of extensions. We can send you the ad copy aspects of the ad, but there’s no preview tool that will show you exactly what your ad will look like when it’s shown to customers.

Search ads










Google Ads Are Constantly Changing

When Google shows your ad to a customer, it uses the customer’s information, the search term, your keywords, and the device being used to optimize the ad for that particular customer. This means that it will rotate between 1 of the 3 search ad options in a particular ad group, combined with whichever ad extensions Google thinks will convince the client to click on the ad. This may also change depending on where on the page your ad is shown. Every customer will see something different.

Additionally, our digital ads specialist regularly updates and changes ad copy in order to optimize performance.


Why You Can’t — And Shouldn’t — Search For Your Own Ads

Ad Rank is a key aspect to maximizing your Google Ads budget, and it is affected by both clickthrough and conversion rates. If you or your specialist searches Google to look for a live version of your ad, you will either reduce the clickthrough rate (if you don’t click on it) or be charged for your click (if you do click on it.) Both of these things will affect both the ad rank and ad performance. Never look for your own ads.

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