23 Oct Growing Your Email With Holiday Cheer
The holidays are one of the most exciting times of the year! Everyone is in the seasonal mood, the weather has changed, and it is a great time to be around your family! Holiday parties, eggnog, winter decorations and lights are present everywhere that you go. The winter season is the perfect time of the year to do something fun and different in the store! Use it as an opportunity to help grow something that is essential to your marketing capabilities and customer outreach; your email list!
It is essential to think of something for your store that is seasonal, fun and will show appreciation to your customers! When decorating for the winter season, a tree is usually a safe bet! They can be simple, elegant and are easy to setup and maintain.
In this scenario, a tree small enough to go on or near the counter would work best. Decorate the tree however you want but be sure to place a good amount of ornaments on the tree. When a customer comes to cash out, ask them if they would like to sign up for your email list. In doing, so they will be able to pick an ornament from the tree. Each ornament will be associated with a certain prize for the customer!
There a few ways to go about this. You can just write on the ornament 10% off, $5 off, buy one get one free, 25% off, and so on! Or you can simply write numbers 1 through 10 on all of the ornaments and have a list at the register as to what the numbers correlate to. Either way, the same goal is being accomplished and you are rewarding your customers for shopping with you during the holiday season and growing your email list as well!