New Media Retailer works hard every month to make your local business more visible. They do this by using your monthly analytics report to show you how well your Google Search Ads and Local Inventory Ads are doing. You can also see your Google Business Profile activity, website traffic, and how much people are looking at your product catalog. This helps you understand how your marketing money is bringing in real results.
Understanding Your Monthly Analytics Report
Every month, New Media Retailer sends you a detailed analytics report. This report shows you all the work being done to help your local business get found by people looking for what you sell. It’s a great way to see how your marketing efforts are paying off.
Search Ads Performance
If you’re running Google Ads with New Media Retailer, the report breaks down your search ad performance. You’ll see:
- Amount Spent: How much money you’ve put into your ads.
- Cost Per Click (CPC): The average cost for each time someone clicks on your ad.
- Clicks: The total number of times your ads were clicked.
- Impressions: How many times your ads were shown in search results.
This section also shows you which keywords are working best. For example, you might see that “equipment rental near me” costs 7 cents per click, while “trencher rental” costs 58 cents.
Google Local Inventory Ads
If you’re pushing your products to Google, this part of the report is for you. It shows how your products are doing in Google search results. You’ll see:
- Product Searches: What people are searching for to find your products (e.g., “Cub Cadet mowers,” “grass seed”).
- Cost Per Click: How much each click on your product ad costs.
- Total Clicks: The total number of clicks your product ads received.
This is a good way to see which products are getting attention and how cost-effective your product advertising is.
Google Business Profile Activity
Your Google Business Profile is important for local searches. New Media Retailer works to make sure your profile is optimized. The report shows:
- Local Searches: What people searched for to find your business profile.
- Calls: How many calls you received directly from your profile.
- Directions: How many people clicked for directions to your business.
- Reviews: Total reviews, new reviews, and review replies.
- Photos Added: How many photos have been added to your profile.
This helps you see how active and effective your Google Business Profile is in bringing in customers.
Website Traffic and Product Catalog Engagement
This section is a favorite for many businesses. It shows how many people visited your website and where they came from. New Media Retailer helps optimize your website and product catalog for search. You’ll see:
- Website Visits: Total number of visitors to your site.
- Search Traffic: How many visits came from people searching on Google and finding your store.
- Product Page Views: Which pages in your online product catalog people are looking at and how many times.
This part of the report also highlights “in-demand products”—things people searched for on your website that you might not currently carry. This can help you find new opportunities to expand your product offerings.
Product Catalog Growth
New Media Retailer automatically adds new products to your website from your point-of-sale (POS) feed. The report shows:
- New Products Added: How many new products were added to your website this month.
- Catalog Growth: How your product catalog has grown over time.
This service saves you time and money by keeping your online catalog up-to-date without you having to do anything. It makes sure that when people search for products you sell, your website shows up.
Key Takeaways
- Visibility: New Media Retailer works to make your business visible to local customers.
- Data-Driven: The monthly analytics report provides clear data on your marketing performance.
- Optimization: Efforts are made to optimize your search ads, local inventory ads, Google Business Profile, and website for better search results.
- Efficiency: Automated product catalog updates save time and ensure your online inventory is current.
- Growth Opportunities: The report helps identify potential new product lines based on customer searches.