If you are looking for an affordable way to promote your website and encourage repeat business, look no further than your paper sales receipt. Many cash registers offer the capability to print custom messages on every receipt.This is a low cost tool you can use to market to your customers.
Two areas you can use to print your website address on your receipt are the header and the footer. The header is a great place to print your URL, while the footer offers more room to get a message out to your customers. If you are not doing this already, you are missing out on a great opportunity to do some effective marketing at little cost to you.
Training your employees to circle or highlight your website address on the receipt is a great way to increase visitors to your site. Not only should your goal be to increase traffic to your site, but to increase returned visitors as well. Specials are a great way to increase visitor frequency to your website. Adding a message on the footer of your receipt is a simple way to accomplish this. Your message could say something like “Don’t miss out on our special offers! Visit us on the web for monthly savings and more.”