Jump Start your Facebook Page! - New Media Retailer | Norwich, NY
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Jump Start your Facebook Page!

Jump Start your Facebook Page!

Facebook contests are all the rage right now! Big businesses have been making a huge splash with their success stories from contests! It’s been amazing to see… but are Facebook contests just for big businesses? NO! Small business owners, listen up, this is for you! Use contests to improve your Facebook business page in more ways than one!

Before we get ahead of ourselves, there are some rules set forth by Facebook that we should address just to make sure we are all on the same page.

Click here for full list of rules by Facebook – below are just a few of the rules highlighted for you:

  1. Promotions on Facebook must be administered by a 3rd party app (we’ll get into this later)
  2. The only Facebook features you can use for entry into a contest are
    1. Liking a Page
    2. Checking in to a Place
    3. Connecting to your app
    4. You may not offer registration or entry of a contest based on a user liking a Wall post, or commenting or uploading a photo on a Wall
    5. You may not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion
    6. You may not contact the winner via Facebook

There are some great apps available for Facebook contests that won’t have you breaking the bank! Here is a break-down of 3:

EasyPromos

  • The first promotion you run is free
  • It’s easy to use (the name says it all)
  • Variety of campaigns
  • $15.00 per promotion after the first one is done using the Basic Version
  • You have the ability to manage and customize your promotions

OfferPop

  • Pay per campaign (2 week time frame per campaign)
  • Variety of campaigns
  • Option to fan-gate is built in for free

Wildfire

  • Basic promotion is $5 and then $.99 per day
  • Variety of campaigns
  • Unlimited participants

Facebook contests are a great tool to help you lay the groundwork for your page, they are a proven way to increase your likes. Contests allow you to increase engagement and show your customers how important it is for you to communicate with them! There are so many different types of contests that you can appeal to a wide variety of audiences. Here are two contest ideas to help get you started:

1. Photo contests

Photo contests are a great way to increase your fan count and create engagement on your site! Facebook won’t allow you to offer a prize for someone to upload a photo directly to your page, but if you use a 3rd party app, users can upload a photo to that.

Encouraging fans to post photos will help to drive the traffic of their friends and family to check out the photos! This will help to increase your likes and keep fans coming back long after the contest is over!

2. Enter-to-win sweepstakes

Enter-to-win sweepstakes is a Facebook contest idea that will be sure to boost the likes of your page! Just keep it easy, contests with a low barrier to entry are sure to get great results! Just offer a prize to anyone who likes your page and posts on your wall during a certain time frame! It’s easy, fun, and shareable!

Just remember to promote, promote, promote! Let everyone know that you are holding a contest and make a huge deal about the fact you’re giving something away!

Once you get results from your contests, you need to maintain your page on a regular basis!

 

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