It’s no surprise that love is in the air each February. Since February is the month of love, take the opportunity to reach your customers on a whole new level with your Facebook page. Customers show their love by commenting back, and most importantly sharing your posts on their own wall. This will expose your business to their network of friends and family. So how do you get noticed let alone loved? Go beyond the ‘Like’ and engage your customers by following these simple steps that will make them love your Facebook page:
A picture is worth a thousand words: Post as many photos you can. Customers are more responsive to images. Pictures of your staff, store pets or mascots, interior and exteriors of the store, and any events are great. Remember, cute and creative pictures sell and will generate the most comments. Combined with a witty caption, these photos will trigger a ton of engagement. You can also try a ‘caption this’ photo where you post a funny picture and let your audience write their own captions.
Don’t write a novel: Keep text to a minimum. We suggest 80 characters or less. Short, clever posts will receive more attention than long wordy ones. Remember to have fun with each post and don’t be afraid to be casual and social. It is a social network after all.
Be patient: If new posts aren’t working be patient, especially if you are just starting out. Work on building up your likes first to reach a larger audience. Have employees, friends, and family comment back to get started.
Tag, you’re it: Start tagging local businesses or organizations in your posts. If you are sponsoring an event with the local chamber of commerce tag them in a post like this, “Don’t miss the job fair this weekend. All the local businesses with the @ExampleChamber will be there!” or if you are just attending a community event, “Can’t wait for the festivals this year at the @ExampleVenue.” Try tagging followers directly in pictures and comments back. For example, post a photo of a new product that you know a regular customer would like in it: “@ExampleCustomer, you’ll really like this new dog toy for Max”. Tag them in the photo to get their attention, plus they’ll love the spotlight and might even post a photo of Max back with his new dog toy.
SHARE: See what other businesses, organizations, and even the media is posting in your community. Share powerful stories or urgent messages to spread the word. Also encourage your audience to SHARE your post on their own walls to spread the word. This works well for events and upcoming promotions.
Customer service is ALWAYS key: Respond to any questions and posts in a timely manner. Negative posts are inevitable but your wall illustrates your ability or inability to serve your customers. Customers get frustrated when they are ignored. You wouldn’t ignore a customer in person, so do not do it on Facebook!