An easy way to improve your traffic and search results is to make sure your website is listed everywhere that your business name appears. A good place to start is manufacturer’s websites.
If a manufacturer, of products that you carry, has a dealer locator on their website, you should immediately do two things: 1. Make sure you are on it 2. Make sure your website is on it. The most important reason for the manufacturer to link to your website is for the customer’s trust. By linking to your site, as an authorized dealer, customers know that you are held to a higher set of standards.
Another benefit of a manufacturer linking to your website is that you as the dealer will receive a higher ranking in a list of search results. Manufacturers often receive the most traffic to their website from search engines. By the manufacturer giving your link, they are telling the search engines that your website (as an authorized dealer) is a trusted source, therefore generating a higher list of search results.
These are just a few of the several advantages of linking between a manufacturer and you as the dealer, thus increasing traffic and sales through the network of authorized dealers.