18 Nov On-Page Facebook Promotion vs. Third Party Promotion – Which should I use for my Business Page?
Facebook made big news when they announced that admins no longer had to use a third party app to host a promotion. Of course this is very exciting news, but it can be difficult to decide which type you should use for your business page.
If you are debating between a timeline promotion or a third party app, consider these factors:
1. How will you measure success?
This is a very important question to answer before determining which promotion type is right for you. Every business is different, which means every business page on Facebook is different. Some businesses want to increase their engagement on the wall. If this sounds like you, then a timeline promotion may be a better fit. A timeline promotion allows you to increase engagement through likes and comments on your page. However, if you want to create a promotion that you can collect data from, then a third party app may be better for you. A third party app allows you to collect data including email addresses, demographics, etc.
2. Are you looking for short or long term results?
If you are looking to increase your page’s engagement in a short time frame, then you should consider a timeline promotion. A timeline promotion will make it easy for you to encourage likes and comments on your wall in a short time frame, thus helping to increase the activity that takes place on your page for a certain amount of time. Timeline promotions make increasing engagement easier for users because there are no barriers to entry and they are open to everyone, whether or not they have liked your page. However, if measuring your results by collecting data throughout the promotion is something that you would be interested in doing, then you should consider a third party app. Third party apps allow you to collect data from fans in a private manner. Gathering information like this will help to secure them as a customer, instead of just a fan by having the ability to contact them via email once the promotion is over.
3. Do you want to increase your likes?
If you are interested in increasing the overall number of likes on your page then you should consider using a third party app. Third party apps allow you to hide exclusive content from the general public until they have liked your page. This is a great incentive to get people to like your page. This is something that timeline promotions cannot do. Because they are open to the general public, there is no way to require users to like your page as a means of entry.
4. What type of contest are you interested in running?
If you are interested in doing a giveaway or coupon offer based on likes and comments then a timeline promotion will fit your needs really well. You can monitor the activity that takes place on your wall and choose a winner (side note: it can sometimes be difficult to contact the winner via Facebook timeline promotions, so just make sure you have a backup option ready to go). If you are interested in users uploading videos or photos, or gaining exclusive access to an offer by liking your page, then you should consider a third party app.