Analytic Advice
There is a very important section of your analytics that you may have been overlooking! ‘Other Traffic Sources’ allows you to see exactly how much traffic you have received from outside sources!
The section ‘Other Traffic Sources’ will allow you to view exactly where you are getting traffic to your site from, outside of the typical Google search. These links, also known as referrers, allow you to easily track the activity coming to your site. By keeping an eye on this section, you will be able to understand which referrers are bringing the highest amount of traffic to your site.
Now, if you run an ad on a local news station’s website, you can precisely gage the productivity of the ad by tracking the number of clicks from that source. Because you get your analytics monthly, you can track how successful various campaigns were over the months. If you’re super savvy, you’ll check to see if higher traffic to your site leads to higher sales that month.
It is important to remember that any business that lists you under ‘Dealer Locator’ (or anything similar) should have your website listed. Not only does this help to increase your SEO drastically, but it will also allow potential customers to easily learn more about your business. Furthermore, you will be able to track just how many potential clients you are getting from these external websites.