17 Jul Practice Thinking Like a Customer
As a small business owner, you take pride in your website. You probably spend time searching through the content, making sure everything is in tip-top shape. But be careful; is the information important to you really important to your customers? Follow these tips to optimize your website from the viewpoint of those who matter the most.
1. What does your most common customer usually buy?
Find out your most successful featured products, and make sure they are available on your home page. Make it easy for customers to find what they are most likely looking for. This can be more effective than showcasing products you feel are unique or exciting.
2. Do you have a unique benefit your customer needs to know about?
Online consumers have many options when searching the web. You know exactly why they should do business at your store, but do they? Make sure this information is loud and clear on your web page.
3. Did you keep it simple?
Too much content to read on any web-page loses customer engagement quickly. Think about what information is absolutely essential to your customer: contact, location, products, or events. Make these things easy to find.
4. What are common questions that the average customer has?
This is a great opportunity to combine your in-store experience online. What questions do you most receive before or after purchases? Find a place for this information on your website to make sure you have engaging content that consumers care about.
It’s understandable to get caught up in the logistics of running an effective business. But every once in a while, take a trip through your webpage just like a new customer would. Try to imagine what information truly interests you, and what information drives you to make a purchase.