Do you have something that you carry in your store that you want to be found for in Google searches? Make sure it’s on your site! Coupons, special offers and products are great places to improve Search Engine Optimization.
Fresh content on your website is a great way to improve your Search Engine Optimization. The web is filled with fresh new content on a daily basis, so it is important to keep your ranking up by adding new and useful content to your website on a regular basis. Remember to be product specific with your offers and/or products. For example; instead of offering a coupon for $2.00 off select lawn fertilizers, add SEO to your offer by being more specific with your offer; $2.00 off Scotts Starter Fertilizer. Want to know what your customers are searching for? Your monthly website analytic are a great resource to see what people are looking for. If you have had a website for a year plus, for example, you can look at May of 2011 analytic report to see what the top searches are from your visitors. ‘The most popular pages on your website were:’ ‘But visitors spent the most time on:’ ‘These are some popular keywords searchers used to find you:’ are all useful resources in your analytic report and should help you come up with offers with consumer intent in mind.
Another way to improve your website page ranking is through offline conversations. Networking in person will bring attention to your website as well. Have your store associates tell your customers about your website. Print out a copy of your coupon, special offer or new product and let customers know to check out your website for valuable savings and information. Word of mouth is an excellent form of advertising and doesn’t cost you anything!
Watch the NMR Google Game minute tip https://newmediaretailer.com/blog/2011/10/nmr-google-game/ for more great tips on how to improve your SEO, and remember, put it on your site!