30 Jan SEO: Clicks count!
One of the most important aspects of having your business online is to make your website easy for both users and search engine robots to understand. Creating the website and making it user friendly is the easy part, making the search engines understand and find it in the mass amounts of online clutter is a bit trickier. That’s where search engine optimization comes into play, without SEO many websites will be invisible to search engines.
It’s true, you can build a flawless website, but it can remain invisible to search engines unless you promote it. Due to the sophisticated nature of search technology, search engines rely on relevance and importance to determine where to display results. More specifically, Impressions and Clicks are two metrics SEO uses to determine the relevance and importance of websites.
An impression refers to the number of times a webpage is displayed in search.
Clicks are another metric for measuring SEO and refer to the number of clicks on your website.
There is a vital difference between impressions and clicks when determining which metric more accurately displays good SEO. Engagement! Using clicks as the metric, allows you to measure customer engagement whereas impressions do not. Impressions count the number of times an ad or website is displayed, there is no information regarding whether or not the viewer even notices it. But clicks can show you the number of viewers who saw your website, were interested in it, and clicked to see it. Engagement is important because high levels mean customers are more likely to share it with their friends, thus increasing your exposure.
Knowing which metrics most accurately display the success of your current SEO tactics will play a vital role in your ability remain competitive and up to speed with the ever changing search engine technology.
Impressions measure how much you are going to the viewers, but clicks measure how many of them are coming to you! Which are you counting?