Showcase Your In-Store Inventory with Google Local Inventory Ads
Learn how to show your products directly in Google search results! Gain more local customers by integrating your online catalog directly into Google.
Transcript
Hello, my name is Francesca. Thank you so much for joining me today for another quick marketing tip.
Google’s Local Inventory Ad feature allows you to showcase your in-store products to consumers when they’re searching nearby.
Within Google, when someone clicks on a product they’re able to see in-store inventory, directions to your store, your phone number and more. More and more, consumers are using online tools to check inventory before their shopping.
In fact, near me searches have increased three times in the past two years.
Reach these shoppers online by letting them know what products you have available in your store, driving more online visitors to in-store sales. Now there are many benefits to doing this, but first and foremost you’re able to showcase your in-store inventory.
Nearly half of all global shoppers confirm that they want to check what products a store has inside before making the trip.
Another benefit is bringing your local store online.
A third benefit is you can highlight your store pickup options through Google’s Local Inventory Ads feature. Another is that you can use the pick up today feature which would allow customers to buy online, reserving it for in-store pickup.
And another is you can also monitor your performance. You can see through Google’s Local Inventory Analytics tool exactly how these ads are working for you.
Be sure to check back soon for more tips on Local Inventory Ads and be sure to check out our YouTube channel for a lot of quick marketing tips.
Thanks so much for joining me. Bye!