28 Jun The Importance of Regular Website Updates
This month we are going to dive into a topic that was mentioned as part of the importance of having a website article from last month. As important as having a website is, it is just as important to consistently be updating your website. As technology progresses, we all must adapt to the changes. The “build it and forget it” method of designing a website is ancient relative to internet history. In order to successfully generate leads your website must be as dynamic as the internet is. The way to ensure this is to maintain regular updates and relevant content on your website.
Here are 4 reasons why you should consistently update your website:
Search Engine Ranking:
Search Engines use algorithms which contain several variables that are consistently changing to determine rank amongst searches. One variable that you can “control” is frequency. Frequency is determined by how often you update your website. The more you update your website the higher you will rank on searches for this variable.
When you update your website, you are adding more information to it. This increased content will improve the chances that people will find you when they are looking for information. The more relevant information you can provide on your website, the more people will find it when they are searching.
When you are always adding coupons, events or even changing the blogs posted on your site, it gives the customers another reason to come back. If the users are not getting any new information or your catalog isn’t complete, there is a loss of value for the customer which deters them from returning to your site. By always updating the website, it creates value for customers to return to your site.
One facet of having a website that is often forgotten is analytics. Yes, looking at analytics in a sense of: Are my visitors increasing? or Is the average time on site improving? is a great way to monitor the success of your website but are you maximizing your websites potential? A great way to check your performance is to analyze your traffic, then make changes to the website or add something new. After, you track the affect these changes had on your performance. By continuously doing this you can always be improving the performance of your website. Consistent updates allows the opportunity to accurately monitor your websites traffic as well as make sure it is operating at its peak performance.
Having a website is essential in business today, but the driving force behind the success of the site is based on relevant content and regular updates. Nobody wants to visit the same website over and over, so you need to make sure that you are not only providing your customers reasons to come back but also improving the site to be better found in search engine queries.