Video Transcript
Three Quick Tips for Successful Email Marketing Campaigns to Draw Customers In
Hello. My name is Francesca. Thanks so much for joining me today. Let’s talk about email marketing. While it may not be one of the newest ways to connect with your customers, it’s still one of the best.
If you’ve been sending emails for a while and you want to figure out a new way to put a spin on them, there are a few things you can try.
Give your subscribers the exclusive way to save with you with email exclusive offers
The number one thing I recommend is email exclusive offers. Give your subscribers the exclusive way to save with you.
There are some opportune times that can help get you in front of your subscribers
Another thing you might want to take a look at is the time that you’re sending emails. While there is no exact perfect science for the best time to send an email, data does show that there are some opportune times that can help get you in front of your subscribers when they’re paying attention most.
Those times include at the beginning-ish of the day around 10 a.m. During their lunch break around 1 p.m. is actually the highest coming in at 22%. And then data shows that those numbers peak again around 6 p.m. so at the end of the day.
So if you have an exclusive sale, an event or a promotion that you want to promote try sending them during one of those break times for your audience and see if you can engage with them and capture their attention even more.
Have fun with subject lines
Bonus tip, have fun with subject lines. You’re competing in a pretty small space on a phone with a lot of other emails that are coming in so use a fun quirky subject line that’s going to be sure to get them to click on that email and open it.
Thanks so much for joining me today and check back again soon for more marketing tips.