In my monthly conversations with dealers I sometimes hear “I know I need to update my site, but I don’t know what to put.” If you have thought this and maybe not said it, it’s okay, you’re not alone. Your analytics may serve as a tool to help you create monthly updates for your website.
Analytics are sent to you on a monthly basis and they are full of great content. Of course there are the highlights, geo-location, pages most viewed, keywords, etc. But you may be missing something if you aren’t using your analytics as a guide to enhance your website. Your monthly analytic report is a snapshot of the activity that took place on your site by consumers. You can track that activity and use it to your advantage. For example, if you are planning ahead, you may be starting to think about what to put on your website for October. Well, if you’ve been in the NMR program for more than a year, you should still have the analytic report from October 2012. If most of the keywords in your analytic report are searches for your business name (don’t worry that’s a good thing) check with your NMR Marketing Specialist on how you can log in to your Google Analytics account and look for more keywords. This can help you build featured products, coupons/specials, blog content, and more through the keywords your customers were searching for to find your website!