YouTube is an excellent way to market your business. You have the opportunity to post entertaining videos about your products and how best to use them. Using description and title tags, each video you post to your channel will appear in search results under common keywords associated with your business and location. The goal is to increase traffic and rank high in search results so customers can easily find you. Take advantage of all that YouTube has to offer through proper search engine optimization (SEO) by following these simple steps:
- Keywords –Decide on keywords you want to be found for in the video title, along within the basic text information. These should be common words or phrases relevant to the subject matter of the video, your business, location, and products. Five to seven relevant keyword tags are ideal for YouTube. Successful keywords will aid in generating additional views from people watching similar videos. You can implement keywords when you upload your video.
- Quality Content – Content is ALWAYS key. Think of featuring your best-selling products, demos, and tips you can offer customers. This information will be invaluable to them, especially if it is fresh, new, and interesting. In turn, they will recognize you as a resource instead of just a retailer. A business that is willing to explain the latest trends and products; what’s working and what is not. People tend to share with family and friends, which result in more traffic.
- Popularity – You can never have too many friends or followers! You should always be working on expanding your network. The more you have, the higher ranked your YouTube channel will be and the easier it will be to find. Generate as many ‘thumbs up’ ratings and comments as you can by sharing your videos on Facebook, Twitter, and in email blasts. An embedded video on your website, for example in a blog, is another way to expand your following.
- Inbound Links – Inbound links are links from other websites to your website, or in this case your YouTube video. Any embedded video serves as an inbound link. If more websites link to your video it will rank higher in search results. These can be tracked under the Playback Locations within YouTube Analytics.
YouTube is a great place to market your business through video. Follow these key SEO tips for increased traffic and high rankings in any search result.