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Mother’s Day – Make It An Event

Now that the nice weather is here let’s think about a great event to pack your store on a weekend!  It should be an event that promotes sales, projects, buying, and helpful know-how. How about a Mother’s Day Sales Event? It’s perfect because you can target fathers,...

Using Customer Feedback in Promotions

Many businesses have realized the importance of customer feedback as well as recognizing the contributions made by invaluable consumers. Because it is always nice to hear from the customer to find out what they want, why not spice it up and make it fun? As you plan...

Encourage Current Customers to use Check-In Deals

Problem: I am a business owner and I want to reach new, potential customers that have never heard about my business. Solution: Encourage the customers that are currently shopping in your store to check-in on Facebook and you can potentially reach all of their friends...

In-Store Support

Many things can happen at your register – you can ask for an e-mail address or phone number, ask to join a discount club, or simply ring up sales.  But one thing you may not have thought about is giving your customers a reason to come back! Along with a receipt you...

Building on your Current Email List

The rewards of building an email list are endless for business owners. Email allows you to be connected to your customers and to send them valuable information, not only about your store, but about specials and events that they will want to know about! We all know...